Updated: Sep 16, 2018
As a business owner, you probably realize that a business operating in the second decade of the 21st century is very different from a business back in the 80’s or 90’s. On the one side, you’ve got a tremendous opportunity to reach out to a huge audience online; on the other side, your competitors have got the same opportunity.
You can be the best in your indus
try, but what if your competitor has a better website or higher online traffic? When it comes to advertisements on the radio or TV, the challenge becomes how to create a very strong message, so that you can get enough attention and not waste expensive air time.
People nowadays underestimate the value of physical offline look and feel promotion. A promotional event is a perfect way to reach out to your target audience, to show the prestige of your brand, to answer questions your prospects may have, to get their contact information, and to associate something bright and memorable with your product or service.
You could drive attention to your product or service through various forms of promotion events.
For example, you are launching a new product or service or a new release on an existing product, and organize an event to celebrate the occasion. Or you participate in a trade show – you setup a booth and speak directly with your customers or prospects about your products or services. Or you participate in an exhibition that demonstrates the features of your product.
Alternatively, you can consider an event that focuses on your brand rather than your product or service. You organize a bright and memorable event (for example, a dinner with speakers, entertainment and networking) and promote your brand – on invitations and tickets, on badges, on event advertisements, on stage, through banners, through giveaways, and of course, from the stage.